Good design experiences will guide you through it's whole user experience with ease. Ease comes from strong concepts. Strong concepts repeat its message / identity / use on each and every touch point. Being persistent in this aspect is not always easy but it will pay off for both client as well as end user.

With 20+ years of experience Bjorn's strength is his positive energy and innovative thinking in combination with his hands on mentality to easily express unexpected, yet feasible outcomes.

Bjorn understands and influences team dynamics that results in effectiveness

Along the way Bjorn understands how to effectively coach teams for better cooperation

The most valuable skill is probably his viewing perspective. Everything he does needs to fit the end user from head to toe.

Have you ever heard from a manager or technician; "We always did it this way" or "We have already tried that before"?

90% of the time they are right, but they forget the world has change around them, giving people new needs and technology enabling more opportunities within the same solution.

Although we more and more design within an eco system where all expressions on each level are linked, Bjorn always manages to find the right entry point and angle to roll out massive changes with as little impact as possible.

User experience is often linked to the digital world. However, Bjorn has extended this to a holistic experience which can be also applied to product design and packaging design.

Surely flows, prototyping and iconography is a serious part of it to reach seamless use and forfilling experiences.

Structural design is where Bjorn started his career within the design industry. This is where Bjorn gathered his skills to sketch, for styling and material knowledge, combined with his technological eagerness to strive for brand fit, shelve precence, user friendliness & of course sustainability.

One of Björn's most powerful skills for brainstorms and/or workshops are his trouble shooting input which he is able to visualise right away for people to easily understands the power of his ideas.

This skill enables teams to develop ideas in very short notice.

The magic word for clients is being sustainable. Bjorn underlines this by not talking about it, but practicing it. His experience on material- and energy consumption as end product as well as during development, gives him the opportunity to seamlessly embed the best solution for sustainability. In the end, we just want to use cool stuff!